NU was a catalytic think tank – a 3-day invitation-only gathering in Montreal that brought together 30 leading new media influencers to rethink and push the boundaries of meaningful Jewish experiences for the Millennial generation.

NU called upon the expertise of entrepreneurs, social networking mavens, game-designers and cultural theorists to explore cutting-edge new media strategies, then to re-imagine Jewish engagement models in the era of 24/7, real-time social connectivity and sharing.

NU’s multi-disciplinary approach promised participants the opportunity to produce a comprehensive set of industry-transferable principles, as well as blueprints for projects that engage Millennials.

NU provided the seed money needed to pilot some of these ventures.